Article

Twitter and Your Small Business

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Social media has taken over as one the most important sources to post and receive information. Twitter is absolutely no exception. Everywhere you look on TV, from sports shows to news networks, the phrase “follow us on Twitter to stay up to date and learn more” is a constant. In fact, Twitter has been extremely beneficial for small business owners that have ecommerce sites, and this article looks at the 25 tips to fully maximize this social media site as a marketing tool.

On the surface, Twitter is simple. You make posts of no more than 140 characters that all of your “followers” will have access to reading. Whatever the case may be, though, this site can be seen as intimidating and thus avoided by small business owners. The tools listed in the article look to make “tweeting” as simple as possible and address everything from analytic tools (to see who is reading your “tweets” and how much influence they have), to automatically loading posts to a company’s website.

Toffer Grant is PEX's Founder and CEO. He founded PEX in 2006 as a prepaid card solution for small businesses. His background in the prepaid industry began at Clarity Payment Solutions, where he initiated 65 prepaid card programs in consumer, corporate, and emerging verticals of the prepaid card industry. 

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