American Express Meetings & Events released a report in early October that explores the ways in which technology is changing the meetings and events space, as outlined in an article by MarketWatch. The report outlines key emerging technologies, as well as the expectation gap between what meeting planners choose to employ as a new technology and what attendees really want. Some key takeaways of the report are the following:
Meeting apps are required for scheduling: At conferences these days, attendees expect to be able to schedule their sessions, view speakers, and descriptions all within the app.
Planners value social media more than attendees: Attendees place less value on being able to follow a hashtag or engage on social media than planners do.
People prefer in-person meetings to virtual ones: In person meetings still offer the best opportunity of social interaction.
For a more details, check out the full article here.